Sample report: a hotel in Vienna
What to do about it
Perplexity cites your rates page when people compare hotels. Keep the table format and keep the prices current.
An interview with your general manager on a travel magazine site is used by ChatGPT as a source. Keep earning coverage like it.
Gemini still describes a restaurant you closed. Update your Google Business Profile and your About page.
Your room pages load their text with JavaScript, so several AI crawlers see empty pages. Put the key text in the HTML.
Your English and German pages list different amenities, and the models mix them up. Make them match.
Nothing on your site answers "hotel near the convention centre", which is how business travellers ask. Add a page for it.
There is no structured data for rooms, rates or FAQs. Add it so models can read them without guessing.
Sample findings for a fictional hotel. Your report is built on your brand, your markets and your competitors.